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Greenpeace East Asia is part of the independent global campaigning organization that acts to change attitudes and behaviour, to protect and conserve the environment, and to promote peace.
Ease of updating website content was key for this project. To deliver the best results, we used the WordPress framework which has been the leader in CMS for several years. The interface of the WordPress back office is extremely simplified, and we have no trouble adapting it to customer requests.
We developed Greenpeace's content strategy, providing creative ideas and executions to catch the attention of the target audiences and increase lead generation.
As the website was part of an awareness campaign regarding the cause of marine plastic pollution, we had to select visually striking content that could also convey a strong environmental message.
