{"id":19240,"date":"2022-11-14T03:13:36","date_gmt":"2022-11-14T08:13:36","guid":{"rendered":"https:\/\/wildsolutions.wild-webdev.com\/?p=19240"},"modified":"2022-11-15T06:29:37","modified_gmt":"2022-11-15T11:29:37","slug":"gerer-sa-reputation-en-ligne","status":"publish","type":"post","link":"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/","title":{"rendered":"Conseils pour g\u00e9rer sa r\u00e9putation en ligne"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La r\u00e9putation d\u2019une entreprise sur Internet est cruciale, surtout si celle-ci vend des produits ou propose des services en ligne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, la plupart des consommateurs recherchent l\u2019avis des anciens clients d\u2019une marque avant d\u2019opter pour ses produits. Si l\u2019entreprise ne jouit pas d\u2019une bonne e-r\u00e9putation, les clients n\u2019h\u00e9sitent pas \u00e0 passer \u00e0 une autre marque.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est donc indispensable de pr\u00e9server votre r\u00e9putation en ligne, lorsque vous utilisez les m\u00e9dias sociaux ou d\u2019autres outils de marketing de contenu. Voici \u00e0 cet effet, quelques conseils pratiques pour mieux g\u00e9rer sa r\u00e9putation en ligne.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19232\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-1024x683.webp\" alt=\"g\u00e9rer sa r\u00e9putation en ligne\" width=\"1024\" height=\"683\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-1024x683.webp 1024w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-300x200.webp 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-768x512.webp 768w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-1536x1025.webp 1536w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-2048x1366.webp 2048w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-128x85.webp 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/photo-1581574919402-5b7d733224d6-1920x1281.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Evitez_la_methode_du_black-hat_SEO\" >\u00c9vitez la m\u00e9thode du black-hat SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Get_a_free_quote_now_FR\" >Get a free quote now FR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Ecoutez_analysez_engagez_la_conversation\" >\u00c9coutez, analysez, engagez la conversation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Restez_transparent\" >Restez transparent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Utilisez_des_outils_internes_pour_gerer_votre_e-reputation\" >Utilisez des outils internes pour g\u00e9rer votre e-r\u00e9putation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Adoptez_les_bonnes_methodes_pour_redorer_votre_reputation_sur_internet\" >Adoptez les bonnes m\u00e9thodes pour redorer votre r\u00e9putation sur internet<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Rester_professionnel_face_aux_critiques\" >Rester professionnel face aux critiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Recourir_au_dereferencement_Google\" >Recourir au d\u00e9r\u00e9f\u00e9rencement Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/#Get_a_free_quote_now_FR-2\" >Get a free quote now FR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Evitez_la_methode_du_black-hat_SEO\"><\/span><b>\u00c9vitez la m\u00e9thode du black-hat SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avant de penser \u00e0 am\u00e9liorer sa <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/reputation-en-ligne\/\">r\u00e9putation en ligne<\/a>, il est primordial d\u2019<\/span><b>optimiser le r\u00e9f\u00e9rencement de son site internet<\/b><span style=\"font-weight: 400;\">. Cependant, certaines pratiques de r\u00e9f\u00e9rencement \u00ab\u202fblack-hat\u202f\u00bb sont \u00e0 \u00e9viter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, les techniques du black-hat consistent \u00e0 violer les directives des moteurs de recherche dans l\u2019intention d\u2019am\u00e9liorer artificiellement les r\u00e9sultats de recherche. Ces mauvaises pratiques entra\u00eenent non seulement un mauvais r\u00e9f\u00e9rencement de votre blog, mais d\u00e9t\u00e9riorent aussi l\u2019<\/span><a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/comment-appelle-t-on-limage-dune-personne-renvoyee-par-le-web\/\"><b>image de votre marque<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour \u00e9viter le black-hat SEO afin de mieux <\/span><b>g\u00e9rer sa r\u00e9putation en ligne<\/b><span style=\"font-weight: 400;\"> par la suite, il suffit d\u2019\u00e9viter :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019usage excessif des mots-cl\u00e9s,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019insertion des liens payants dans vos articles,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">et l\u2019utilisation des faux sites d\u2019\u00e9valuation.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Adoptez la meilleure strat\u00e9gie de r\u00e9f\u00e9rencement pour votre page web \u00e0 travers vos articles et assurez-vous de ne violer aucune r\u00e8gle \u00e9tablie par les moteurs de recherche. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Pensez surtout au <\/span><b>r\u00e9f\u00e9rencement naturel<\/b><span style=\"font-weight: 400;\"> en misant sur la qualit\u00e9 de vos contenus et en garantissant une <\/span><b>bonne exp\u00e9rience utilisateur<\/b><span style=\"font-weight: 400;\"> aux visiteurs de votre blog. Une <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-e-reputation\/\">agence e-r\u00e9putation<\/a>\u2009est la cl\u00e9 pour cela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u2019oubliez pas \u00e9galement de renseigner toutes les informations n\u00e9cessaires sur l\u2019identit\u00e9 de votre entreprise (logo, photos, secteurs d\u2019activit\u00e9s, etc.). Ainsi, vous ferez un grand pas vers une belle renomm\u00e9e sur internet.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19228\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8785916-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8785916-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8785916-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8785916-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8785916.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<script>\nvar 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= debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\n<h2><span class=\"ez-toc-section\" id=\"Ecoutez_analysez_engagez_la_conversation\"><\/span><b>\u00c9coutez, analysez, engagez la conversation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9couter les internautes et discuter avec eux est le meilleur moyen de savoir ce qu\u2019ils pensent r\u00e9ellement de vous ou de vos services. En \u00e9tant attentif \u00e0 leurs propos et leurs commentaires, vous pourrez mener une bonne analyse, afin de <\/span><b>comprendre leur attente<\/b><span style=\"font-weight: 400;\"> et y r\u00e9pondre efficacement.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, il ne faut pas n\u00e9gliger les contenus exclusivement g\u00e9n\u00e9r\u00e9s par vos consommateurs, puisque leur impact va m\u00eame au-del\u00e0 d\u2019internet. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Cela permet de surveiller les r\u00e9sultats de vos actions et de pr\u00e9venir les campagnes de d\u00e9nigrements sur votre marque par exemple.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Par ailleurs, il faudra adopter certaines <\/span><b>bonnes pratiques<\/b><span style=\"font-weight: 400;\"> lorsque vous discutez avec vos clients sur un m\u00e9dia social. Au minimum, soyez respectueux et r\u00e9pondez rapidement aux commentaires. Vous pouvez \u00e9galement suivre les r\u00e8gles de la \u00ab n\u00e9tiquette \u00bb afin d\u2019avoir une belle image aux yeux du public.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19226\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8589689-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8589689-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8589689-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8589689-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/8589689.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Restez_transparent\"><\/span><b>Restez transparent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il n\u2019y a rien de plus simple pour <\/span><i><span style=\"font-weight: 400;\">g\u00e9rer sa r\u00e9putation sur le web<\/span><\/i><span style=\"font-weight: 400;\"> que de rester transparent. En effet, la <\/span><b>transparence<\/b><span style=\"font-weight: 400;\"> est synonyme d\u2019honn\u00eatet\u00e9 et renforce l\u2019image de la marque aupr\u00e8s des internautes. Notez que l\u2019absence de transparence en \u00e9touffant tout commentaire n\u00e9gatif ou en dissimulant vos erreurs peut d\u00e9truire durablement la <\/span><b>confiance de vos clients<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">De plus, il est difficile de r\u00e9tablir cette confiance que vous n\u2019aurez jamais \u00e0 arpenter si vous restez transparent.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Toutefois, les risques li\u00e9s \u00e0 la transparence sur internet ne sont pas n\u00e9gligeables. Parfois, permettre aux employ\u00e9s de parler publiquement de la vie en entreprise, autoriser les <\/span><b>commentaires n\u00e9gatifs<\/b><span style=\"font-weight: 400;\"> de vos clients, ou admettre vos erreurs peut <\/span><b>porter pr\u00e9judice \u00e0 votre r\u00e9putation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00c0 cet effet, il est judicieux d\u2019\u00e9tablir une politique d\u2019utilisation sur votre m\u00e9dia social afin d\u2019\u00e9viter les publications malencontreuses.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19210\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/912930-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/912930-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/912930-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/912930-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/912930.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Utilisez_des_outils_internes_pour_gerer_votre_e-reputation\"><\/span><b>Utilisez des outils internes pour g\u00e9rer votre e-r\u00e9putation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">G\u00e9rer sa r\u00e9putation en ligne<\/span><\/i><span style=\"font-weight: 400;\"> consiste \u00e9galement \u00e0 mettre en place un processus de veille continu afin d\u2019identifier les menaces en amont et d&rsquo;\u00e9viter un possible <\/span><b>bad-buzz<\/b><span style=\"font-weight: 400;\">. Pour cela, il faudra vous \u00e9quiper des outils ad\u00e9quats, tels que <\/span><b>Google Alerts<\/b><span style=\"font-weight: 400;\">, un outil de veille couramment utilis\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une strat\u00e9gie de veille num\u00e9rique vous permettra d\u2019\u00eatre alert\u00e9 sur certains termes pr\u00e9cis. Si un client donne son avis sur l\u2019un de vos produits ou publie des photos concernant votre entreprise, vous serez automatiquement averti. N\u00e9anmoins, les outils de veille g\u00e9n\u00e9ralistes, bien qu\u2019utiles, ne garantissent pas une bonne veille.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, pour mieux surveiller les r\u00e9seaux sociaux, il vous faudra des outils sp\u00e9cifiques comme l\u2019outil <\/span><i><span style=\"font-weight: 400;\">Mention<\/span><\/i><span style=\"font-weight: 400;\">. En outre, le <\/span><b>Community Management<\/b><span style=\"font-weight: 400;\"> repr\u00e9sente un atout sur les m\u00e9dias sociaux pour ma\u00eetriser parfaitement votre r\u00e9putation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est pr\u00e9f\u00e9rable d\u2019embaucher \u00e0 cet effet un sp\u00e9cialiste ou affecter un collaborateur \u00e0 cette t\u00e2che pour ma\u00eetriser vos actions et leurs impacts sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19212\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/954591-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/954591-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/954591-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/954591-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/954591.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adoptez_les_bonnes_methodes_pour_redorer_votre_reputation_sur_internet\"><\/span><b>Adoptez les bonnes m\u00e9thodes pour redorer votre r\u00e9putation sur internet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avez-vous mal agi ou recouru \u00e0 des pratiques ayant entach\u00e9 votre e-r\u00e9putation dans le pass\u00e9\u202f? Pas de panique, voici trois m\u00e9thodes pour <\/span><b>soigner l\u2019identit\u00e9 de votre marque<\/b><span style=\"font-weight: 400;\"> et reprendre sur de bonnes bases.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19222\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/5247649-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/5247649-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/5247649-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/5247649-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/5247649.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rester_professionnel_face_aux_critiques\"><\/span><b>Rester professionnel face aux critiques<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ignorer les r\u00e9actions, les critiques ou les commentaires n\u00e9gatifs des internautes nuit \u00e0 la r\u00e9putation en ligne des entreprises. L\u2019id\u00e9al serait de <\/span><b>traiter les critiques n\u00e9gatives<\/b><span style=\"font-weight: 400;\"> comme des opportunit\u00e9s incitant votre entreprise \u00e0 chercher la perfection.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Montrez donc votre gratitude envers votre audience et valorisez leur implication en r\u00e9pondant de mani\u00e8re constructive \u00e0 leur critique.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Prendre en compte les critiques et y r\u00e9pondre promptement am\u00e9liorera l\u2019image de votre marque. N\u00e9anmoins, certaines critiques peuvent s\u2019av\u00e9rer non constructibles et relever d\u2019une <\/span><b>diffamation<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous remarquez une critique qui franchit une limite l\u00e9gale, capturez le commentaire et consultez un <\/span><b>conseiller juridique<\/b><span style=\"font-weight: 400;\">. Celui-ci vous guidera dans les d\u00e9marches \u00e0 suivre pour la r\u00e9solution de ce probl\u00e8me.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19216\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/2504739-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/2504739-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/2504739-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/2504739-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/11\/2504739.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recourir_au_dereferencement_Google\"><\/span><b>Recourir au d\u00e9r\u00e9f\u00e9rencement Google<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En Europe, un article a \u00e9t\u00e9 consacr\u00e9 au <\/span><b>droit \u00e0 l\u2019oubli num\u00e9rique<\/b><span style=\"font-weight: 400;\">. Il s\u2019agit en effet d\u2019une pr\u00e9rogative permettant \u00e0 toute personne physique ou morale de formuler une demande de suppression des informations nuisibles pour son image. \u00c0 cet effet, Google a pr\u00e9vu un formulaire de suppression qui permet \u00e0 toute entreprise de <\/span><b>redorer son e-r\u00e9putation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Toutefois, vous devez noter la suppression d\u2019une page web n\u2019est envisageable que dans certaines conditions pr\u00e9cises.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Les informations \u00e0 faire dispara\u00eetre sur la toile ne doivent ni \u00eatre relatives \u00e0 une condamnation p\u00e9nale ni relater des cas d\u2019escroquerie av\u00e9r\u00e9s. Elles doivent plut\u00f4t pr\u00e9senter un caract\u00e8re diffamatoire dans le but de nuire injustement \u00e0 l\u2019image de l\u2019entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par ailleurs, il est possible de recourir \u00e0 la <\/span><i><span style=\"font-weight: 400;\">CNIL lorsque<\/span><\/i><span style=\"font-weight: 400;\"> vous \u00eates victimes d\u2019une atteinte \u00e0 la vie priv\u00e9e ou d\u2019une divulgation de vos donn\u00e9es personnelles. En effet, la <a href=\"https:\/\/www.cnil.fr\" target=\"_blank\" rel=\"noopener\">CNIL<\/a> (Commission nationale de l\u2019informatique et des libert\u00e9s) est une organisation fran\u00e7aise qui a pour but de prot\u00e9ger les donn\u00e9es personnelles et de pr\u00e9server les libert\u00e9s individuelles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce aux diff\u00e9rentes actions men\u00e9es par cette organisation l\u2019informatique est au service de l\u2019homme sans porter atteinte \u00e0 ses droits, ni \u00e0 sa vie priv\u00e9e.<\/span><\/p>\n\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework_original_id_7' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_926187325' >\n                        <div class='gform_heading'>\n                            <h3 class=\"gform_title\"><span class=\"ez-toc-section\" id=\"Get_a_free_quote_now_FR-2\"><\/span>Get a free quote now FR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_926187325'  action='\/fr\/wp-json\/wp\/v2\/posts\/19240\/' data-formid='7' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_926187325' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_7_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_1'>Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_926187325_1' type='text' value='' class='large'    placeholder='Nom*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_7_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_2'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_926187325_2' type='email' value='' class='large'   placeholder='Email*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_7_8\" class=\"gfield gfield--type-text gfield--input-type-text field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_8'>Website<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_926187325_8' type='text' value='' class='large'    placeholder='Site (facultatif)'  aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_7_4\" class=\"gfield gfield--type-phone gfield--input-type-phone field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_4'>Phone<\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_926187325_4' type='tel' value='' class='large'  placeholder='T\u00e9l\u00e9phone (facultatif)'  aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_7_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_5'>Message<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_926187325_5' class='textarea large'    placeholder='Message*' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_7_7\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >*champs obligatoires<\/li><li id=\"field_7_9\" class=\"gfield gfield--type-captcha gfield--input-type-captcha field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_926187325_9'>CAPTCHA<\/label><div id='input_926187325_9' class='ginput_container ginput_recaptcha' data-sitekey='6Lcfka4ZAAAAAKVvIatSh5Akwu4Qr1IecGGL_hg2'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button' data-delay='1000' id='gform_submit_button_926187325'><span>Envoyer<\/span><\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_7' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_7' id='gform_theme_7' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' 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