{"id":18441,"date":"2022-02-10T06:37:26","date_gmt":"2022-02-10T11:37:26","guid":{"rendered":"https:\/\/wildsolutions.wild-webdev.com\/?p=18441"},"modified":"2022-11-15T06:34:14","modified_gmt":"2022-11-15T11:34:14","slug":"agence-referencement-naturel","status":"publish","type":"post","link":"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/","title":{"rendered":"\u00c0 quoi sert une agence de r\u00e9f\u00e9rencement naturel ?"},"content":{"rendered":"<p>Les entreprises d\u2019aujourd\u2019hui ne peuvent plus \u00e9viter le web. M\u00eame pour une petite structure locale, internet a son utilit\u00e9. Les consommateurs ont consid\u00e9rablement chang\u00e9 leurs habitudes de consommation lors de cette derni\u00e8re d\u00e9cennie. D\u00e9sormais, la plupart d\u2019entre eux n\u2019h\u00e9sitent plus \u00e0 consulter le web pour comparer les prix et pour \u00e9ventuellement acheter en ligne.<\/p>\n<p>Pour y rem\u00e9dier, le r\u00e9f\u00e9rencement naturel entre en jeu. Son r\u00f4le est justement de garantir qu\u2019un site web, une page ou un blog apparaisse dans les premiers r\u00e9sultats lorsque l\u2019internaute va taper les mots cl\u00e9s en lien avec l\u2019univers du site. Toutefois, le r\u00e9f\u00e9rencement exige une expertise que seule une <strong>agence r\u00e9f\u00e9rencement naturel<\/strong> peut vous apporter.<\/p>\n<p>Seulement, cr\u00e9er un site web ne suffit pas dans la majorit\u00e9 des cas. En effet, face \u00e0 la concurrence, un site est rapidement noy\u00e9 et invisible sur les moteurs de recherche. <strong>Sachez que lors d\u2019une recherche Google, plus de 90% des clics se font sur la premi\u00e8re page de r\u00e9sultat<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19179\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-1024x683.webp\" alt=\"agence r\u00e9f\u00e9rencement naturel\" width=\"1024\" height=\"683\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-1024x683.webp 1024w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-300x200.webp 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-768x512.webp 768w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-1536x1024.webp 1536w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-2048x1365.webp 2048w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-128x85.webp 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/photo-1543286386-2e659306cd6c-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Une_entreprise_a_lere_du_numerique\" >Une entreprise \u00e0 l\u2019\u00e8re du num\u00e9rique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Get_a_free_quote_now_FR\" >Get a free quote now FR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Limpact_du_referencement\" >L\u2019impact du r\u00e9f\u00e9rencement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Quest-ce_que_le_referencement\" >Qu\u2019est-ce que le r\u00e9f\u00e9rencement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Comment_fonctionne_le_referencement\" >Comment fonctionne le r\u00e9f\u00e9rencement ?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Referencement_par_le_contenu\" >R\u00e9f\u00e9rencement par le contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Referencement_par_les_liens_externes\" >R\u00e9f\u00e9rencement par les liens externes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Referencement_par_lexperience_utilisateur\" >R\u00e9f\u00e9rencement par l\u2019exp\u00e9rience utilisateur<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Le_role_dune_agence_de_referencement_naturel\" >Le r\u00f4le d\u2019une agence de r\u00e9f\u00e9rencement naturel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Trouver_lagence_de_referencement_dont_vous_avez_besoin\" >Trouver l\u2019agence de r\u00e9f\u00e9rencement dont vous avez besoin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/#Get_a_free_quote_now_FR-2\" >Get a free quote now FR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Une_entreprise_a_lere_du_numerique\"><\/span>Une entreprise \u00e0 l\u2019\u00e8re du num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le terme n\u2019est pas abusif lorsqu\u2019on parle de r\u00e9volution num\u00e9rique et internet, puisqu\u2019elle a bel et bien engendr\u00e9 un changement brusque dans notre soci\u00e9t\u00e9.<br \/>\nC\u2019est r\u00e9ellement notre quotidien qui a progressivement \u00e9t\u00e9 modifi\u00e9 suite \u00e0 l\u2019\u00e9mergence du num\u00e9rique. Prenons simplement l\u2019exemple du smartphone qui est devenu un objet incontournable rythmant nos journ\u00e9es et qui n\u2019existait pas il y a 15 ans.<\/p>\n<blockquote><p>Plus globalement, <strong>on observe une digitalisation de nombreux objets et services.<\/strong> Aujourd\u2019hui, la majorit\u00e9 des gens \u00e9coute de la musique et regarde des films via des plateformes de streaming.<\/p><\/blockquote>\n<p>Les objets connect\u00e9s sont de plus en plus omnipr\u00e9sents et permettent notamment \u00e0 la domotique d\u2019\u00eatre plus pratique et plus accessible. De nombreux services sont d\u00e9sormais accessibles depuis notre t\u00e9l\u00e9phone mobile.<\/p>\n<p>Mais si les consommateurs ont appris \u00e0 changer leurs habitudes, pour ne pas \u00eatre d\u00e9pass\u00e9es, les entreprises doivent elles aussi emprunter le mouvement num\u00e9rique. La <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/outsourced-web-development-design\/\">cr\u00e9ation d\u2019un site web<\/a> ne suffit pas pour consid\u00e9rer qu\u2019une entreprise a int\u00e9gr\u00e9 le canal digital dans son environnement.<\/p>\n<p>Encore faut-il que ce site soit visible et fr\u00e9quent\u00e9 par les internautes. De plus, la digitalisation repose sur d\u2019autres segments num\u00e9riques, par exemple les r\u00e9seaux sociaux et les applications mobiles.<\/p>\n<p>En France, la num\u00e9risation est en retard par rapport \u00e0 d\u2019autres pays. Cependant, la crise de la Covid19 a au moins permis d\u2019acc\u00e9l\u00e9rer ce processus.<\/p>\n<blockquote><p>En effet, face aux mesures de confinements et de couvre-feux, beaucoup d\u2019entreprises, et plus particuli\u00e8rement dans le retail, ont d\u00fb acc\u00e9l\u00e9rer et moderniser leur environnement num\u00e9rique pour limiter la casse.<\/p><\/blockquote>\n<p>Nous sommes entr\u00e9s dans l\u2019\u00e8re du num\u00e9rique et alors qu\u2019elle modifie nos habitudes de consommation, <strong>les entreprises doivent s\u2019adapter et s\u2019appuyer sur les innovations technologiques et digitales pour rester comp\u00e9titives et pour fid\u00e9liser leur client\u00e8le<\/strong>. Les agences de r\u00e9f\u00e9rencement sont l\u00e0 pour les accompagner dans cette \u00e9tape.<\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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document.getElementById( \"gform_wrapper_7\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_7\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_7\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 7, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    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false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19175\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Limpact_du_referencement\"><\/span>L\u2019impact du r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_referencement\"><\/span>Qu\u2019est-ce que le r\u00e9f\u00e9rencement ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quand on dit qu\u2019un objet est r\u00e9f\u00e9renc\u00e9 dans un catalogue, cela signifie tout simplement qu\u2019il est pr\u00e9sent, qu\u2019il est list\u00e9 dans ce catalogue.<\/p>\n<p>Pour le <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/referencement-naturel\/\">r\u00e9f\u00e9rencement web<\/a>, le constat est le m\u00eame. <strong>Quand on dit qu\u2019un site web est bien r\u00e9f\u00e9renc\u00e9, cela signifie qu\u2019il est visible, c\u2019est-\u00e0-dire qu\u2019il apparait dans les premiers r\u00e9sultats lors d\u2019une recherche sur les moteurs<\/strong>. Bien s\u00fbr, l\u2019int\u00e9r\u00eat pour le site web est d\u2019\u00eatre visible uniquement pour certains mots cl\u00e9s.\u00a0Avez vous pens\u00e9 \u00e0 la gestion de votre <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/reputation-en-ligne\/\">r\u00e9putation en ligne<\/a>?\u00a0Notre <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-e-reputation\/\">agence e-r\u00e9putation<\/a> est \u00e0 votre service.<\/p>\n<p>Ainsi, une boutique en ligne d\u2019aspirateurs doit \u00eatre visible lorsque l\u2019internaute tape \u00ab achat aspirateur \u00bb dans Google, mais n\u2019a pas besoin de l\u2019\u00eatre pour une recherche portant sur les mots cl\u00e9s \u00ab casque Bluetooth \u00bb.<\/p>\n<p>Le r\u00e9f\u00e9rencement consiste donc \u00e0 s\u2019assurer qu\u2019une entreprise soit pr\u00e9sente et visible sur le web \u00e0 travers diff\u00e9rents supports que sont le site web, le blog et <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/reseaux-sociaux\/\">les r\u00e9seaux sociaux<\/a>. Cette visibilit\u00e9 a pour objectif d\u2019attirer un maximum de visiteurs afin que le site gagne en notori\u00e9t\u00e9 et que le nombre de clients augmente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19173\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_fonctionne_le_referencement\"><\/span>Comment fonctionne le r\u00e9f\u00e9rencement ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le r\u00e9f\u00e9rencement web repose sur plusieurs \u00e9l\u00e9ments. Premi\u00e8rement, il faut distinguer le r\u00e9f\u00e9rencement naturel du r\u00e9f\u00e9rencement dit \u00ab payant \u00bb.<\/p>\n<p><a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/publicites-payantes\/\">Le r\u00e9f\u00e9rencement payant<\/a> repose sur la publicit\u00e9 et les liens sponsoris\u00e9s. Ce type de r\u00e9f\u00e9rencement a l\u2019avantage d\u2019\u00eatre effectif rapidement.<\/p>\n<blockquote><p>Cependant, ses effets sont observables sur le court terme. Il s\u2019agit en quelque sorte d\u2019un r\u00e9f\u00e9rencement \u00e9ph\u00e9m\u00e8re. Il est surtout pratique pour booster le lancement d\u2019un site plus que pour le r\u00e9f\u00e9rencer sur le long terme.<\/p><\/blockquote>\n<p>Pour une solution plus efficace et nettement moins on\u00e9reuse sur le long terme, pr\u00e9f\u00e9rez le r\u00e9f\u00e9rencement naturel. Il consiste \u00e0 utiliser des techniques dites naturelles, par opposition aux publicit\u00e9s et aux liens sponsoris\u00e9s.<\/p>\n<p>Le r\u00e9f\u00e9rencement naturel repose sur trois grands principes que sont le contenu, les liens externes et l\u2019exp\u00e9rience utilisateur. Ces \u00e9l\u00e9ments sont la base du travail d\u2019une agence de r\u00e9f\u00e9rencement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Referencement_par_le_contenu\"><\/span><em><strong>R\u00e9f\u00e9rencement par le contenu<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Les algorithmes des moteurs de recherche privil\u00e9gient les sites dont le contenu <strong>est naturel, hi\u00e9rarchis\u00e9, innovant, et en lien avec les autres contenus du site<\/strong>.<\/p>\n<p>Autrement dit, un bon r\u00e9f\u00e9rencement repose sur la qualit\u00e9 et la fluidit\u00e9 de la r\u00e9daction. Il s\u2019appuie \u00e9galement sur l\u2019arborescence des diff\u00e9rents paragraphes, le nom des contenus graphiques (images\u2026), mais aussi l\u2019arborescence des diff\u00e9rentes pages au sein du site.<\/p>\n<p>Il profite aussi d\u2019un renouvellement r\u00e9gulier afin de maintenir un contenu \u00e0 jour. Le r\u00e9f\u00e9rencement du contenu consiste \u00e9galement \u00e0 int\u00e9grer des liens internes entre les diff\u00e9rentes pages du site.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Referencement_par_les_liens_externes\"><\/span><em><strong>R\u00e9f\u00e9rencement par les liens externes<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Un site renferm\u00e9 sur lui-m\u00eame ne peut pas profiter pleinement d\u2019un bon r\u00e9f\u00e9rencement. <strong>En effet, les liens externes entrants et sortants participent \u00e0 son r\u00e9f\u00e9rencement naturel.<\/strong> Toutefois, les moteurs de recherche s\u2019int\u00e9ressent surtout \u00e0 la qualit\u00e9 de ces liens externes \u00e0 travers leur ancre, leur volume, leur emplacement, leur fr\u00e9quence, leur Trust Flow et la puissance du domaine.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Referencement_par_lexperience_utilisateur\"><\/span><em><strong>R\u00e9f\u00e9rencement par l\u2019exp\u00e9rience utilisateur<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pour \u00eatre bien r\u00e9f\u00e9renc\u00e9, un site se doit \u00e9galement de proposer une bonne exp\u00e9rience utilisateur. Celle-ci repose sur le design du site et sa construction qui doivent permettre une navigation fluide et rapide. Le taux de rebond permet de mesurer le nombre d\u2019internautes ayant visit\u00e9 qu\u2019une seule page du site.<\/p>\n<blockquote><p>Plus un site est attractif et plus son <strong>taux de rebond<\/strong> est faible.<\/p><\/blockquote>\n<p>L\u2019exp\u00e9rience utilisateur d\u00e9pend \u00e9galement des actions que peut effectuer l\u2019internaute : t\u00e9l\u00e9charger un document, effectuer un achat, s\u2019abonner\u2026 <strong>Le taux de conversion<\/strong> s\u2019applique \u00e0 calculer le nombre de visiteurs ayant r\u00e9alis\u00e9 une action sur le site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19170\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_role_dune_agence_de_referencement_naturel\"><\/span>Le r\u00f4le d\u2019une agence de r\u00e9f\u00e9rencement naturel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Toutes ces solutions de r\u00e9f\u00e9rencement n\u00e9cessitent des comp\u00e9tences sp\u00e9cifiques et un renouvellement continuel, car le r\u00e9f\u00e9rencement naturel n\u2019est pas quelque chose de statique. Au contraire, pour continuer \u00e0 \u00eatre bien pr\u00e9sent sur les moteurs de recherche <strong>un site a besoin d\u2019un contenu r\u00e9guli\u00e8rement mis \u00e0 jour.<\/strong><\/p>\n<p>Assur\u00e9ment, jouer ce r\u00f4le en interne se r\u00e9v\u00e8le particuli\u00e8rement compliqu\u00e9 et on\u00e9reux. La charge de travail qu\u2019exige le r\u00e9f\u00e9rencement est tr\u00e8s importante. De ce fait, pour les entreprises n\u2019ayant pas le budget de d\u00e9velopper un p\u00f4le d\u00e9di\u00e9 \u00e0 cette t\u00e2che, <strong>la solution consiste donc \u00e0 d\u00e9l\u00e9guer ce travail \u00e0 une agence de r\u00e9f\u00e9rencement naturel.<\/strong><\/p>\n<p>La mission d\u2019une agence de r\u00e9f\u00e9rencement naturel est justement d\u2019assurer ce r\u00e9f\u00e9rencement en intervenant sur les diff\u00e9rents param\u00e8tres \u00e9voqu\u00e9s dans la partie pr\u00e9c\u00e9dente.<\/p>\n<blockquote><p>Elle doit \u00eatre capable de proposer un suivi afin de p\u00e9renniser le r\u00e9f\u00e9rencement sur le long terme.<\/p><\/blockquote>\n<p>Notez que le r\u00e9f\u00e9rencement naturel est un processus long, et qu\u2019il faut se montrer patient pour que les premiers effets s\u2019observent, sauf pour les march\u00e9s de niche o\u00f9 l\u2019impact s\u2019observe nettement plus vite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19154\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-150x150.png\" alt=\"agence cr\u00e9ation contenu\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trouver_lagence_de_referencement_dont_vous_avez_besoin\"><\/span>Trouver l\u2019agence de r\u00e9f\u00e9rencement dont vous avez besoin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une rapide recherche en ligne vous permet de constater qu\u2019il existe de nombreuses agences de r\u00e9f\u00e9rencement. Parmi elles, on retrouve des agences plus ou moins comp\u00e9tentes. Afin d\u2019\u00e9viter un mauvais choix, <strong>nous vous invitons \u00e0 comparer un maximum d\u2019agences.<\/strong><\/p>\n<p>Fiez-vous aux <strong>avis disponibles en ligne<\/strong> et qui donnent souvent un premier aper\u00e7u de la qualit\u00e9 d\u2019une agence de <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/referencement-naturel\/\">r\u00e9f\u00e9rencement naturel.<\/a><\/p>\n<p>\u00c9tudiez <strong>les comp\u00e9tences de l\u2019agence et ses domaines d\u2019interventions.<\/strong><\/p>\n<p>Chez Wild, nous vous op\u00e9rons sur tous les domaines du r\u00e9f\u00e9rencement naturel :<\/p>\n<ul>\n<li>D\u00e9veloppement web<\/li>\n<li>R\u00e9seaux sociaux<\/li>\n<li>Cr\u00e9ation de contenu<\/li>\n<li>Web design<\/li>\n<li><a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/developpement-de-landing-pages\/\">D\u00e9veloppement de landing pages<\/a><\/li>\n<\/ul>\n<p>Les <strong>devis<\/strong> restent l\u2019un des meilleurs outils pour comparer les agences de r\u00e9f\u00e9rencement qui sortent du lot. De m\u00eame, l\u2019agence doit \u00eatre capable de vous fournir un aper\u00e7u de la fa\u00e7on dont elle souhaite am\u00e9liorer le r\u00e9f\u00e9rencement de votre site.<\/p>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework gform_wrapper gravity-theme gform-theme--no-framework_original_id_7' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_888646989' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\"><span class=\"ez-toc-section\" id=\"Get_a_free_quote_now_FR-2\"><\/span>Get a free quote now FR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                            <p class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>\u00ab\u00a0<span class=\"gfield_required gfield_required_asterisk\">*<\/span>\u00a0\u00bb indique les champs n\u00e9cessaires<\/p>\n                        <\/div><form method='post' 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