{"id":18398,"date":"2022-02-10T05:49:34","date_gmt":"2022-02-10T10:49:34","guid":{"rendered":"https:\/\/wildsolutions.wild-webdev.com\/?p=18398"},"modified":"2022-11-15T06:34:24","modified_gmt":"2022-11-15T11:34:24","slug":"quel-est-le-role-dune-agence-seo","status":"publish","type":"post","link":"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/","title":{"rendered":"Quel est le r\u00f4le d\u2019une agence SEO ?"},"content":{"rendered":"<p>Le SEO est le fondement du r\u00e9f\u00e9rencement web. Sans une strat\u00e9gie SEO, aucune entreprise ne peut esp\u00e9rer \u00eatre bien r\u00e9f\u00e9renc\u00e9e sur le long terme.<\/p>\n<p>Seulement, optimiser son r\u00e9f\u00e9rencement n\u00e9cessite des comp\u00e9tences et des connaissances sp\u00e9cifiques dans le domaine. Et comme les moteurs de recherche mettent r\u00e9guli\u00e8rement \u00e0 jour leurs algorithmes de r\u00e9f\u00e9rencement, ces comp\u00e9tences et ces connaissances doivent, elles aussi, \u00eatre mises \u00e0 jour.<\/p>\n<p>Beaucoup d\u2019entreprises font appel \u00e0 une <strong>agence SEO<\/strong> dont la mission est de g\u00e9rer le r\u00e9f\u00e9rencement du site web de l\u2019entreprise. Dans cet article nous vous pr\u00e9sentons les principales actions r\u00e9alis\u00e9es par une agence SEO, \u00e0 quoi elles servent et pour le SEO est-il si important.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19182\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-1024x683.webp\" alt=\"agence SEO\" width=\"1024\" height=\"683\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-1024x683.webp 1024w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-300x200.webp 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-768x512.webp 768w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-1536x1025.webp 1536w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-2048x1366.webp 2048w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-128x85.webp 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/agence-SEO-1920x1281.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#SEO_la_base_de_la_visibilite_sur_le_web\" >SEO : la base de la visibilit\u00e9 sur le web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Definition_du_SEO\" >D\u00e9finition du SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Get_a_free_quote_now_FR\" >Get a free quote now FR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Pourquoi_le_SEO_est-il_indispensable_pour_la_visibilite_sur_le_web\" >Pourquoi le SEO est-il indispensable pour la visibilit\u00e9 sur le web ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Comment_fonctionne_le_SEO\" >Comment fonctionne le SEO ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Le_contenu\" >Le contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Les_liens_externes\" >Les liens externes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Lexperience_utilisateur\" >L\u2019exp\u00e9rience utilisateur<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Linteret_de_lagence_SEO\" >L\u2019int\u00e9r\u00eat de l\u2019agence SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Comment_choisir_une_agence_SEO\" >Comment choisir une agence SEO ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quel-est-le-role-dune-agence-seo\/#Get_a_free_quote_now_FR-2\" >Get a free quote now FR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_la_base_de_la_visibilite_sur_le_web\"><\/span>SEO : la base de la visibilit\u00e9 sur le web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Definition_du_SEO\"><\/span><strong>D\u00e9finition du SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Litt\u00e9ralement, SEO signifie \u00ab Search Engine Optimization \u00bb que l\u2019on traduit par \u00ab Optimisation pour les moteurs de recherche \u00bb.<br \/>\nLe <strong>SEO<\/strong> est donc <strong>un ensemble de techniques permettant \u00e0 un site ou \u00e0 un blog web d\u2019\u00eatre visible sur les moteurs de recherche<\/strong>.<\/p>\n<blockquote><p>Autrement dit, lorsque l\u2019internaute effectue une recherche sur un moteur de recherche, et que cette recherche est en lien avec le secteur d\u2019activit\u00e9 de l\u2019entreprise, le SEO doit permettre au site de l\u2019entreprise d\u2019appara\u00eetre dans les premiers r\u00e9sultats.<\/p><\/blockquote>\n<p>Le SEO s\u2019appuie en grande partie sur le r\u00e9f\u00e9rencement naturel et gratuit, c\u2019est-\u00e0-dire un r\u00e9f\u00e9rencement organique, par rapport au SEA (Search Engine Advertising) qui s\u2019appuie sur les publicit\u00e9s payantes et les liens sponsoris\u00e9s.<\/p>\n<p>Cependant, en r\u00e9alit\u00e9 le <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/referencement-naturel\/\">SEO est rarement un r\u00e9f\u00e9rencement totalement gratuit<\/a> puisqu\u2019il demande beaucoup d\u2019investissement de temps impliquant tr\u00e8s souvent de le d\u00e9l\u00e9guer \u00e0 une <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-referencement-naturel\/\">agence de r\u00e9f\u00e9rencement naturel<\/a>.<\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19175\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2977790.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_le_SEO_est-il_indispensable_pour_la_visibilite_sur_le_web\"><\/span>Pourquoi le SEO est-il indispensable pour la visibilit\u00e9 sur le web ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Plus un site est visible et plus il va accueillir des visiteurs et plus il aura plus de chances d\u2019augmenter sa client\u00e8le. \u00c0 l\u2019inverse une entreprise invisible sur internet ne peut pas esp\u00e9rer attirer de nouveaux clients via ce canal.<\/p>\n<p>Et <strong>quand on sait le poids que repr\u00e9sente d\u00e9sormais le web dans la consommation des gens, on comprend rapidement l\u2019importance d\u2019\u00eatre visible sur internet, et donc d\u2019\u00eatre bien r\u00e9f\u00e9renc\u00e9<\/strong>.<\/p>\n<blockquote><p>Ce constat concerne autant les grandes entreprises internationales que les petites structures locales.<\/p><\/blockquote>\n<p>M\u00eame s\u2019ils n\u2019ach\u00e8tent pas forc\u00e9ment sur internet, les consommateurs ont pris l\u2019habitude de s\u2019informer via le web. Avant d\u2019acheter un produit ou un service, beaucoup de consommateurs comparent les diff\u00e9rentes offres en se rendant sur des sites sp\u00e9cialis\u00e9s ou directement sur le site des marques.<\/p>\n<blockquote><p>On observe ce ph\u00e9nom\u00e8ne \u00e0 la fois pour le BtoC et le BtoB.<\/p><\/blockquote>\n<p>De plus, ne pas \u00eatre visible sur internet, c\u2019est \u00e9galement ne pas pouvoir se d\u00e9fendre face \u00e0 des consommateurs m\u00e9contents. En effet, <strong>le r\u00e9f\u00e9rencement joue un r\u00f4le essentiel dans l\u2019e-r\u00e9putation d\u2019une marque.<\/strong><\/p>\n<p>Lorsqu\u2019on lance son site, a tendance <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/publicites-payantes\/\">\u00e0 privil\u00e9gier le SEA plut\u00f4t que le SEO<\/a>. Les publicit\u00e9s et les liens sponsoris\u00e9s permettent souvent d\u2019\u00eatre visible plus rapidement dans les premiers r\u00e9sultats d\u2019une recherche ou sur les r\u00e9seaux sociaux. Cependant, il ne faut pas s\u2019y tromper, il s\u2019agit d\u2019une visibilit\u00e9 \u00e0 tr\u00e8s court terme.<\/p>\n<blockquote><p>Pour \u00eatre bien r\u00e9f\u00e9renc\u00e9 sur le long terme via le SEA, le budget \u00e0 consacrer est beaucoup trop \u00e9lev\u00e9.<\/p><\/blockquote>\n<p>De plus, <span style=\"text-decoration: underline;\"><strong>le SEA ne garantit pas un taux de conversion sup\u00e9rieur \u00e0 celui du SEO<\/strong><\/span>, bien au contraire. Autrement dit, vous serez peut-\u00eatre plus visible l\u2019espace d\u2019un instant, mais vous ne profiterez pas forc\u00e9ment d\u2019un accroissement des visiteurs et surtout des votre client\u00e8le.<\/p>\n<p>Le SEO est nettement plus \u00e9conomique et plus efficace pour une visibilit\u00e9 sur le long terme et pour attirer et fid\u00e9liser de nouveaux clients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19173\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/1238469.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_fonctionne_le_SEO\"><\/span>Comment fonctionne le SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le SEO regroupe une multitude de techniques visant \u00e0 am\u00e9liorer le positionnement d\u2019un site web ou d\u2019une page dans les r\u00e9sultats d\u2019un moteur de recherche.<\/p>\n<p>Il est difficile d\u2019\u00e9num\u00e9rer toutes ces techniques, car il faudrait pour cela conna\u00eetre le fonctionnement pr\u00e9cis des algorithmes utilis\u00e9s par les moteurs de recherche et plus particuli\u00e8rement celui utilis\u00e9 par Google puisqu\u2019il s\u2019agit du moteur de recherche le plus fr\u00e9quent. De plus, ces algorithmes sont r\u00e9guli\u00e8rement mis \u00e0 jour.<\/p>\n<p>Cependant, certains crit\u00e8res ont d\u00e9j\u00e0 prouv\u00e9 qu\u2019ils \u00e9taient primordiaux dans le r\u00e9f\u00e9rencement web. G\u00e9n\u00e9ralement les agences SEO ont l\u2019habitude de diviser ces crit\u00e8res en 3 cat\u00e9gories :<\/p>\n<ul>\n<li>Le contenu<\/li>\n<li>Les liens externes<\/li>\n<li>L\u2019exp\u00e9rience utilisateur<\/li>\n<\/ul>\n<p>Avez vous pens\u00e9 \u00e0 la gestion de votre <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/reputation-en-ligne\/\">r\u00e9putation en ligne<\/a>? Nous sommes l\u00e0 pour <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/gerer-sa-reputation-en-ligne\/\">g\u00e9rer votre r\u00e9putation en ligne<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Le_contenu\"><\/span><strong><em>Le contenu<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-creation-contenu\/\">qualit\u00e9 du contenu<\/a> est l\u2019un des crit\u00e8res fondamentaux du SEO. Il s\u2019agit de trouver<strong> la bonne combinaison entre une lecture fluide et agr\u00e9able pour l\u2019utilisateur et l\u2019insertion de mots cl\u00e9s.<\/strong><\/p>\n<p>Autrement dit, il ne suffit pas de remplir la page d\u2019un mot cl\u00e9 pour que celle-ci soit visible dans le moteur de recherche lorsque l\u2019internaute va taper le mot cl\u00e9 en question. Cette pratique est d\u2019ailleurs bannie depuis longtemps.<\/p>\n<blockquote><p>Le moteur de recherche s\u2019int\u00e9resse \u00e9galement \u00e0 l\u2019arborescence du site en privil\u00e9giant les sites o\u00f9 la navigation entre les pages r\u00e9pond \u00e0 une certaine logique. Un site brouillon avec une <strong>arborescence mal \u00e9tudi\u00e9e est donc p\u00e9nalis\u00e9 par le r\u00e9f\u00e9rencement.<\/strong><\/p><\/blockquote>\n<p>De m\u00eame, les pages doivent \u00eatre reli\u00e9es entre elles par des liens internes permettant une navigation plus fluide entre des th\u00e8mes similaires \u00e9voqu\u00e9s \u00e0 travers diff\u00e9rentes pages. Mais l\u00e0 aussi, l\u2019int\u00e9r\u00eat n\u2019est pas de surcharger la page de liens inutiles et non naturels.<\/p>\n<p>Les moteurs de recherche prennent \u00e9galement en compte la fraicheur du contenu, c\u2019est-\u00e0-dire la capacit\u00e9 du site \u00e0 cr\u00e9er de nouvelles pages et \u00e0 <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/creation-de-contenu\/\">renouveler son contenu<\/a>.<\/p>\n<p><strong>Les balises du contenu textuel et des images jouent aussi un r\u00f4le important dans la qualit\u00e9 du contenu.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_liens_externes\"><\/span><em><strong>Les liens externes<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les moteurs de recherche accordent beaucoup d\u2019importance au nombre de liens externes et \u00e0 leur qualit\u00e9. Les liens externes se divisent entre les liens sortants et les liens entrants.<\/p>\n<p>Ce qui compte pour les liens externes :<\/p>\n<ul>\n<li>Leur ancre<\/li>\n<li>La puissance des domaines vers lesquels ils renvoient ou d\u2019o\u00f9 ils proviennent<\/li>\n<li>Trust Flow<\/li>\n<li>Le volume<\/li>\n<li>Leur emplacement<\/li>\n<li>Leur fr\u00e9quence<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Lexperience_utilisateur\"><\/span><em><strong>L\u2019exp\u00e9rience utilisateur<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La partie graphique d\u2019un site compte dans le SEO. <strong>Plus un site est propre et soign\u00e9 et plus il a de chances d\u2019\u00eatre bien r\u00e9f\u00e9renc\u00e9.<\/strong><\/p>\n<p>L\u2019exp\u00e9rience utilisateur implique aussi la facilit\u00e9 de navigation au sein du site et plus sp\u00e9cifiquement \u00e0 travers les actions que peut r\u00e9aliser l\u2019internaute. Par exemple, un simple bouton permettant de s\u2019abonner \u00e0 une newsletter l\u2019un des \u00e9l\u00e9ments favorisant le r\u00e9f\u00e9rencement.<\/p>\n<p>L\u2019exp\u00e9rience utilisateur se mesure aussi \u00e0 travers deux taux :<\/p>\n<ul>\n<li>Le taux de rebond : le nombre d\u2019utilisateurs qui ont visit\u00e9 une seule page du site sans en visiter d\u2019autres<\/li>\n<li>Le taux de conversion : le nombre de visiteurs ayant effectu\u00e9 une action<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19154\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-150x150.png\" alt=\"agence cr\u00e9ation contenu\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Linteret_de_lagence_SEO\"><\/span>L\u2019int\u00e9r\u00eat de l\u2019agence SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimiser le r\u00e9f\u00e9rencement de son site sur les moteurs de recherche implique de bien conna\u00eetre et maitriser le fonctionnement SEO comme nous l\u2019avons expliqu\u00e9 dans la partie pr\u00e9c\u00e9dente.<\/p>\n<p>En plus de cette expertise, le SEO exige beaucoup de temps, car r\u00e9f\u00e9rencer un site dans les premiers r\u00e9sultats des moteurs de recherche n\u00e9cessite d\u2019intervenir quotidiennement et il s\u2019agit d\u2019un travail \u00e0 plein temps, du moins dans les premiers mois.<\/p>\n<blockquote><p>La meilleure solution est donc de <strong>d\u00e9l\u00e9guer ce travail \u00e0 une agence SEO<\/strong>. Son r\u00f4le va \u00eatre de d\u00e9finir une strat\u00e9gie SEO en fonction de l\u2019entreprise et de son secteur d\u2019activit\u00e9.<\/p><\/blockquote>\n<p>Une fois le projet construit sur papier, l\u2019agence SEO peut alors lancer les diff\u00e9rentes techniques de r\u00e9f\u00e9rencement SEO afin d\u2019am\u00e9liorer le contenu, l\u2019exp\u00e9rience utilisateur et les liens externes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19170\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_choisir_une_agence_SEO\"><\/span>Comment choisir une agence SEO ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une rapide recherche en ligne et vous constaterez qu\u2019il existe de nombreuses Agences SEO. Le choix est difficile, d\u2019autant qu\u2019une mauvaise agence SEO peut avoir des cons\u00e9quences n\u00e9fastes pour votre entreprise.<\/p>\n<p>Cependant, il existe une m\u00e9thode pour comparer les diff\u00e9rentes agences SEO. Pour chacune d\u2019entre elles, commencez par <strong>rechercher les avis disponibles sur internet<\/strong>. Vous pourrez d\u00e8s lors vous forger un premier avis.<\/p>\n<p>Veillez ensuite \u00e0 <strong>\u00e9tudier les clients avec qui l\u2019agence SEO a travaill\u00e9<\/strong>. Elle devrait normalement indiquer ses plus prestigieux clients sur son site.<\/p>\n<p>Le comparatif doit \u00e9galement s\u2019effectuer <strong>sur le niveau d\u2019expertise de l\u2019agence SEO en \u00e9tudiant les diff\u00e9rents services qu\u2019elle propose. <\/strong><\/p>\n<p>Cela devrait vous permettre d\u2019effectuer un premier tri. Ensuite, nous vous invitons <strong>\u00e0 demander un devis accompagn\u00e9 d\u2019un prototype de plan SEO<\/strong> que pr\u00e9voit d\u2019effectuer l\u2019agence SEO pour optimiser le r\u00e9f\u00e9rencement de votre site internet.<\/p>\n<p>Cette demande vous permet \u00e9galement d\u2019observer <strong>la r\u00e9activit\u00e9 de l\u2019agence<\/strong>.Derni\u00e8re remarque, <strong>m\u00e9fiez-vous des agences SEO aux tarifs trop avantageux par rapport \u00e0 la concurrence.<\/strong><\/p>\n<p>Nous vous invitons \u00e0 venir d\u00e9couvrir notre expertise en mati\u00e8re d\u2019agence SEO. Nous intervenons \u00e0 diff\u00e9rents niveaux, du d\u00e9veloppement web jusqu\u2019au marketing d\u2019influence en passant par de nombreuses autres solutions de marketing digital et de SEO.<\/p>\n\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework_original_id_7' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_197632795' >\n                        <div class='gform_heading'>\n                            <h3 class=\"gform_title\"><span class=\"ez-toc-section\" id=\"Get_a_free_quote_now_FR-2\"><\/span>Get a free quote now FR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_197632795'  action='\/fr\/wp-json\/wp\/v2\/posts\/18398\/' data-formid='7' novalidate>\n                        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