{"id":17702,"date":"2020-11-06T15:50:36","date_gmt":"2020-11-06T20:50:36","guid":{"rendered":"https:\/\/wildsolutions.wild-webdev.com\/?p=17702"},"modified":"2022-11-18T03:39:37","modified_gmt":"2022-11-18T08:39:37","slug":"quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse","status":"publish","type":"post","link":"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/","title":{"rendered":"Quelle strat\u00e9gie multilingue adopter pour renforcer votre pr\u00e9sence digitale sur Facebook en Suisse ?"},"content":{"rendered":"<p>La Suisse : ses paysages magnifiques, sa comp\u00e9titivit\u00e9 \u00e9conomique et touristique exemplaire et\u2026 ses trois langues officielles, qui peuvent facilement devenir un casse-t\u00eate lorsqu\u2019on souhaite communiquer efficacement aupr\u00e8s du plus grand nombre !<\/p>\n<p>Interagir avec vos audiences dans leur langue principale est indispensable pour construire votre identit\u00e9 et obtenir leur confiance et leur engagement de mani\u00e8re sinc\u00e8re et p\u00e9renne sur le long-terme.<\/p>\n<p>Si vous disposez d\u2019une <strong>\u00e9quipe marketing suffisamment importante<\/strong> et du budget qui va avec, une des options pour atteindre votre audience dans sa langue principale est de cr\u00e9er une page pour chaque langue officielle.<\/p>\n<p>\u00c9videmment, tout cela a un co\u00fbt, et, \u00e0 moins que vous soyez une grande entreprise, ce n\u2019est pas la solution la plus efficiente.<\/p>\n<p>Mais rassurez-vous : vous pouvez ais\u00e9ment b\u00e9n\u00e9ficier d&rsquo;une approche multilingue sur les r\u00e9seaux sociaux sans d\u00e9penser des milliers dans votre strat\u00e9gie marketing. <b>D\u00e9couvrez les meilleures strat\u00e9gies multilingues \u00e0 adopter pour renforcer votre pr\u00e9sence sur Facebook en Suisse.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19195\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/3955024-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/3955024-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/3955024-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/3955024-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/3955024.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/#Creer_une_publication_en_plusieurs_langues\" >Cr\u00e9er une publication en plusieurs langues<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/#Get_a_free_quote_now_FR\" >Get a free quote now FR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/#Cibler_votre_audience_par_langue\" >Cibler votre audience par langue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/#Utiliser_plusieurs_langues_dans_un_meme_post\" >Utiliser plusieurs langues dans un m\u00eame post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/quelle-strategie-multilingue-adopter-pour-renforcer-votre-presence-digitale-sur-facebook-en-suisse\/#Dans_tous_les_cas%E2%80%A6\" >Dans tous les cas\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Creer_une_publication_en_plusieurs_langues\"><\/span><strong>Cr\u00e9er une publication en plusieurs langues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gr\u00e2ce \u00e0 Facebook, vous pouvez r\u00e9diger une publication en plusieurs langues pour votre Page. Les personnes qui liront votre publication verront la langue la plus pertinente en fonction de leur r\u00e9gion et de leurs param\u00e8tres linguistiques.<\/p>\n<blockquote><p>\u00c0 noter : les personnes dont la langue principale n\u2019est pas incluse dans les langues suppl\u00e9mentaires verront votre publication dans sa langue par d\u00e9faut.<\/p><\/blockquote>\n<p>Par exemple, si la langue par d\u00e9faut de votre publication est le fran\u00e7ais et que vous r\u00e9digez \u00e9galement votre publication en italien et en allemand, les personnes dont la langue principale est l\u2019espagnol verront la publication en fran\u00e7ais.<\/p>\n<script>\nvar 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cr\u00e9ation contenu\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2518081.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cibler_votre_audience_par_langue\"><\/span><strong>Cibler votre audience par langue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un des <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/reseaux-sociaux\/\">points forts de Facebook<\/a> est la granularit\u00e9 de son ciblage, alors pourquoi ne pas l\u2019utiliser ? Le ciblage des publications pr\u00e9sente de nombreux avantages.<\/p>\n<blockquote><p>Vous augmentez l&rsquo;engagement des utilisateurs en faisant appel \u00e0 la localit\u00e9 : parlez leur langue, mais parlez aussi comme eux.<\/p><\/blockquote>\n<p>De l&rsquo;utilisation de termes locaux \u00e0 la mention d&rsquo;\u00e9v\u00e9nements sp\u00e9cifiques dans vos publications, utilisez le ciblage des publications pour am\u00e9liorer votre engagement r\u00e9gional.<\/p>\n<p><span style=\"font-weight: 400;\">Besoin d&rsquo;une <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/agence-marketing-suisse\/\">agence marketing en Suisse<\/a>?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19185\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/203006-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/203006-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/203006-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/203006-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2020\/11\/203006.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Utiliser_plusieurs_langues_dans_un_meme_post\"><\/span><strong>Utiliser plusieurs langues dans un m\u00eame post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous souhaitez absolument communiquer directement en plusieurs langues, vous pouvez publier en plusieurs langues dans un seul et m\u00eame post qui contient version originale et traductions. Cette option est surtout pertinente quand le message est court et vient appuyer un visuel fort.<\/p>\n<p>En effet, si le texte est trop long, certaines personnes risquent de ne pas voir que le post est aussi disponible dans leur langue maternelle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-19170\" src=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-150x150.png 150w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-300x300.png 300w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930-128x128.png 128w, https:\/\/wildsolutions.wild-webdev.com\/wp-content\/uploads\/2022\/02\/2036930.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dans_tous_les_cas%E2%80%A6\"><\/span><strong>Dans tous les cas\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous traduisez, utilisez uniquement des traductions professionnelles.<\/p>\n<p>Que vous d\u00e9cidiez de cr\u00e9er une publication en plusieurs langues, de doubler la publication dans diff\u00e9rentes langues, d&rsquo;exploiter diff\u00e9rentes pages de m\u00e9dias sociaux pour chaque langue ou d&rsquo;inclure des traductions dans une seule publication, il est essentiel que vous n&rsquo;utilisiez que des traductions professionnelles.<\/p>\n<p>Pourquoi\u202f? Les locuteurs natifs reconna\u00eetront la diff\u00e9rence entre une traduction professionnelle et une personne utilisant une traduction automatique.<\/p>\n<blockquote><p>Se fier uniquement \u00e0 Google Traduction signifie que vous accepter de prendre le risque de communiquer le mauvais message \u00e0 votre audience, voire pire : l\u2019offenser !<\/p><\/blockquote>\n<p>L\u2019avantage d\u2019avoir recours aux services d\u2019un <strong>traducteur professionnel<\/strong> est que vous serez en mesure de transmettre votre message avec la m\u00eame intention et la m\u00eame persuasion que vous le feriez en anglais.<\/p>\n<blockquote><p>Le fait de se fier \u00e0 un service de traduction g\u00e9n\u00e9rique peut facilement vous faire perdre cette nuance.<\/p><\/blockquote>\n<p>Bien que la <strong>cr\u00e9ation et le maintien d&rsquo;une pr\u00e9sence multilingue<\/strong> sur les <a href=\"https:\/\/wildsolutions.wild-webdev.com\/fr\/solution\/publicites-sur-les-reseaux-sociaux\/\">r\u00e9seaux sociaux<\/a> ne soient pas une entreprise facile, c\u2019est un investissement qui en vaut la peine. Les r\u00e9seaux sociaux sont l&rsquo;un des meilleurs moyens de communiquer avec votre public et de d\u00e9velopper des relations p\u00e9rennes avec lui.<\/p>\n<p>Ne prenez pas le risque d&rsquo;isoler des segments d&rsquo;audience entiers simplement parce que vous ne vous \u00eates pas adapt\u00e9 \u00e0 une audience qui parle plusieurs langues.<\/p>\n<p>Vous souhaitez cr\u00e9er du contenu attractif qui capte l\u2019attention de votre public cible et l\u2019encourage \u00e0 partager ce contenu avec leur r\u00e9seau et leurs followers ?<\/p>\n<p>Nous vous aidons \u00e0 construire la pr\u00e9sence en ligne de votre marque et obtenir la confiance de votre audience. <a href=\"https:\/\/wildsolutions.wild-webdev.com\/contact\/?lang=fr\">Contactez-nous<\/a> pour une consultation sur-mesure gratuite !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Suisse : ses paysages magnifiques, sa comp\u00e9titivit\u00e9 \u00e9conomique et touristique exemplaire et\u2026 ses trois langues officielles, qui peuvent facilement devenir un casse-t\u00eate lorsqu\u2019on souhaite communiquer efficacement aupr\u00e8s du plus grand nombre ! Interagir avec vos audiences dans leur langue principale est indispensable pour construire votre identit\u00e9 et obtenir leur confiance et leur engagement de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[146,147,145],"class_list":["post-17702","post","type-post","status-publish","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-multilingue","tag-facebook","tag-suisse"],"acf":[],"_links":{"self":[{"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/posts\/17702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/comments?post=17702"}],"version-history":[{"count":5,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/posts\/17702\/revisions"}],"predecessor-version":[{"id":19455,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/posts\/17702\/revisions\/19455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/media\/17711"}],"wp:attachment":[{"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/media?parent=17702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/categories?post=17702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildsolutions.wild-webdev.com\/fr\/wp-json\/wp\/v2\/tags?post=17702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}