Social Media Marketing In Singapore: How Can Social Media Marketing Benefit Your Business In Singapore?

The ever-growing popularity of social media marketing is not an accident. Conventional means of marketing and getting information out there to prospective clients is fast becoming obsolete. Businesses are constantly reminded that to achieve a competitive edge, their business strategies need to constantly adapt to keep up and align with the current trends.

Social media marketing, in simplistic terms, refers to the leveraging of social media platforms to connect with target audiences, provide useful information, expand businesses’ brand awareness, drive traffic to business websites, and ultimately increase sales.

And while the primary goal might be to increase sales, it’s imperative that as a business, you first build an audience, connect with them, provide useful and actionable knowledge, offer value, and finally sell a product or service that solves their problem. This is essentially why  social media marketing in Singapore has caught on among businesses, no matter the size, so quickly.

Evolution Of Social Media Marketing

During the formative stages, social media platforms were primarily used to connect with friends and family, sharing of personal stories, opinions, memes, and to reconnect with old time friends. It was, for lack of a better word, an avenue through which people blew off steam or simply unwound.

Fast forward to 2022, and the evolution of social media has been nothing short of amazing. While keeping in touch with friends and family is fundamentally the top most reason for those on various social media platforms, GlobalWebIndex posits that keeping up to date with current news and events comes at an impressive second.

Think about it for a second. Where do you go to get the latest news of events occurring in the world? Your guess is as good as mine.

Once you hear of something major that has happened, your first instinct is to log onto Facebook, Twitter, or any of your favorite social media platforms for up to date information.

You don’t shrug it off and say, oh, I guess I will just wait for prime time news! Businesses also agree that the importance of social media platforms cannot be overlooked.

Any business that wants to remain relevant in the new digital era we are in, be it big or small, is using social media to connect with their customers, market as well as sell their products and services, gain valuable website traffic, and increase sales.

Social Media Marketing In Singapore

In Singapore, brands recognize the important role that social media marketing plays in giving them a competitive advantage. In fact, social media monitoring is the leading metric used by most businesses in Singapore to gauge how well their marketing campaigns are performing.

With a mobile penetration rate of 148.2% which translates to each Singaporean owning 1.5 mobile phones, only a business enterprise hell bent on failure would ignore the critical role that social media marketing plays in brand awareness, audience connection, improved customer service and increase in sales.

One thing you can take to the bank is that leveraging social media marketing in Singapore will surely give you a competitive edge, allow your business to blossom, provide better customer service and ultimately increase sales.

And while you might not be conversant with how to come up with a potent social media marketing strategy, you can trust that Wild will come up with an effective social media marketing strategy to steer your business to greatness.

Benefits Of Social Media Marketing

One thing that we can all agree on is: for social media marketing in Singapore to work, it requires both creativity and strategy.

You need to come up with a plan and an effective strategy that will catapult your business to greater heights. While it may seem overwhelming, the staggering fact that over 97% of marketers are leveraging social media to boost brand awareness and increase sales should be reason enough for you to enlist the services of professionals.

However, before you take this very important step, you need to first understand the benefits of social media marketing and how it can propel your business to greater heights.

1. Increased brand awareness – Social media marketing makes it incredibly easy for you to get information out there about your business, products, and services.
2. Product and service promotion – This is a no-brainer, right? I mean, it is one of the core reasons why every brand should be investing in social media marketing.
3. Provision of exceptional customer service – If your business is not on social media, you are losing a great deal. Customers now expect their requests as well as complaints to be handled through social media. Marketing through social media in essence gives you an opportunity to not only keep your followers happy, but also ensure that you meet and exceed their expectations.
4. Building customer loyalty – Think about it for a moment. If a customer is following you on social media, it means they are interested in the products or services you sell and are more likely to refer you and choose you over competition. Of course, this is dependent on your business image and how well you interact with your customers/followers.
5. Increased traffic to your website – Not all traffic to your website will come through search engines. A good chunk of it will come through social media platforms. How well you interact, connect, and provide useful information to your customers/followers will ultimately reflect in the volume of traffic to your website.
6. Content promotion – Promoting your content means promoting your product, which ultimately means increased sales. However, please note that your content needs to be well researched, informative, and provides real value to your audience.
7. Keeping your customers up to date – Launching a product or service? Have an interesting offer to share with your customers? Have interesting news about your business? Social media makes it easy for you to keep your customers up to date with all the happenings in your business.

No doubt, the above benefits are not exhaustive. However, they give you an idea of why your business might be losing out on a lot of things if it’s not already leveraging social media marketing!

Fine Tuning Your Social Media Marketing Strategy In Singapore For 2022

We can all agree that understanding the benefits of social media marketing is one thing, coming up with an effective social media marketing strategy is another. It is 2022 and your core objective is to steer your business to greatness.

Deep down, you know that coming up with an effective social media marketing strategy is core to propelling your business to greater heights. How do you go about it? How do you fine tune your social media strategy to ensure that your business achieves a competitive edge? The narrative has changed. Previously, the question was: “why should my business use social media?”

That question has now been replaced with: “How can I boost the growth of my business through social media marketing?”

If you are keen on taking your business to the next level, you need to come up with a strategy on how you can leverage social media and get ahead of competition. To create an effective social media strategy, Wild can help you craft one that will see you boost online presence, increase your audience, increase traffic to your website, increase brand exposure, as well as increase sales.

With that said, what are these social media strategies that you need to fine tune and move your Singapore business forward?

Take A Quick Audit Of Your Business’s Social Presence

I understand that you have a rough idea of where you want your business to be in the near future as well as what you need to do to achieve the same. However, before you head down that road, you need to do an audit of where your business is currently as well as who (customers) will catapult you towards your journey to success.

Taking a quick audit of your business’s social media presence means understanding which social media platforms you are active on currently, how optimized the social profiles are, the social media platforms that bring in more business, as well as how your social media platforms compared to those of your competitors.

We understand that taking such an audit could be cumbersome and that is why at Wild, we carry out a deep analysis of your website, SEO, social media, influence marketing among others and present to you a plan and strategy specifically geared towards moving your business forward.

Know And Understand Your Target Customer

You cannot target everyone. Your product cannot be consumed by everyone. You need to have a clear understanding of who your ideal customer is and craft strategies that can bring them on board. Even the most prolific marketer will epically fail if they market your business to the wrong audience.

The primary goal should be to understand your target customer so well such that the product or service you offer perfectly fits their needs.

Identify Key Metrics That Measure Success Of Your Strategy

The argument behind this is pretty simple. How will you tell if your social media marketing efforts are bearing fruits without identifying key success metrics? And by this, I don’t mean the simple act of gaining more followers. I’m talking about return on investments (ROI).

After all, what would be the rationale of spending money on social media marketing if the returns on investment are zero? The key pointers to consider when measuring success of your efforts include: customer reach, brand mentions, total shares, conversion rates, sentiments, time spent on your website, just to mention but a few.

Come Up With A Befitting Social Media Mission Statement

Your social media mission statement is what makes your business unique and stand out. It is what informs what will drive your business’s future action. As such, take your time and ensure that the mission statement you come up with aligns with your business culture, reflects what your business stands for, and tells potential customers how you intend to use social media to better their lives.

Create quality and engaging content

Forget about quantity. Endeavor to curate content that is qualitative and engaging enough to spur existing and potential customers to take action. Don’t just regurgitate content. Quality content should be multidimensional and should align to your business mission statement. Create different kinds of content.

Think something along the lines of Videos, blog posts, eBooks, info graphics, images, interviews, company news to mention but a few. Come up with a content calendar plan that clearly outlines the kind of content you will create, how regularly you will create the content, the topics, as well as the social networks where you will share different types of content.

Invest In The Right Social Media Management Tools

You can’t always do everything by yourself. Any credible social media marketer in Singapore knows the importance of investing and leveraging social media management tools. Social media management tools are every marketer’s best friend. They help in boosting productivity as well as preventing burnout. With the right social media management tools, you can schedule posts and keep your customers engaged even when you are away.

Track And Analyze Results

Tracking and analyzing results from your social media marketing campaign will give you a clearer picture of what works, what doesn’t, and what you need to do in order to get better results. You need to check data, analyze it carefully, and use your findings to optimize a social media marketing strategy that takes your business to the next level.

To sum it up, if you are in Singapore and seeking for ways in which you can boost your brand awareness, increase traffic to your website, connect with your customers, improve customer services, and increase sales, social media marketing should be one of your strategies.

We understand that crafting social media marketing strategies on your own can be a herculean and involving task. At Wild, we specialize in coming up with an effective social media marketing plan specifically tuned to your Singapore business with the sole aim of ensuring that your business achieves a competitive edge.